Case Study: Expo Showcase
Pempek Systems
Early in 2005 we got an urgent call from Pempek Systems. They needed a production company in a hurry – they had a new technology that they were hoping to showcase at a trade expo in Detroit USA, and they required a DVD that would be suitable for American DVD platforms to take with them.
© The Free Piston Power Engine
We mobilised immediately! The production team started working on the schedule, while the post-production people at raycity* media started working on making sure that whatever we created would work on a variety of US DVD systems.
We traveled out to Pempek in North-West Sydney to conduct our shoot. While there we filmed the FP3 Engine, interviewed the people involved, and shot an overview of how the system worked. We also collected stills and existing marketing information to ensure the video worked in with Pempek’s existing Expo package. We knew the DVD would be playing on a loop at the trade show, where there would be a huge amount of competition, so we had to make sure it was interesting.
Rather than create a typical ad-style video, we focused on the people as well as the technology. The end result was a documentary-style 15 minute DVD that captured the humanity as well as the technology behind the FP3 Engine.
The trade show was a success, the DVD played perfectly, and when we last checked in it seemed there was some interest in American financing for the technology. Good luck with that, our fingers are still crossed for you!